In Saudi Arabia one can many times expected the unexpected, especially in regards to the conservative culture. Therefore, when I learned that a commercial was recently aired on Saudi Arabian Television’s Arabic channel one, I was certain that I had misheard or misunderstood. Yet, this link further substantiates what I had verbally heard.
When I was in Saudi Arabia, I worked as a media consultant to Saudi Arabian television. I worked for channel two as that was the English language channel. However, both channels 1 and 2 are state-owned and controlled through the Ministry of Information. The channels are known for their conservative family and religious oriented programs. Channel 1, being the Arabic language channel, was perceived as even more conservative than Channel 2.
Therefore, to hear, read and see a suggestive commercial aired in Arabic on Channel 1 which focuses on intimate relations in the bedroom between a Saudi man and his wife, was quite a shock to me. Apparently it was also quite a shock to many of the Arabic speaking viewers too because the station was flooded with protests by such suggestive footage.
In places like the United States such commercials have become routine. However in conservative Saudi Arabia where segregation is enforced and many marriages are still arranged between families, bedroom intimacy is a subject that is literally kept behind the closed doors.
Sounds like a real Snafu was created by the debut of Snafi!
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