An advertisement campaign for a snoring remedy, ”SnoreStop” has gained a lot of attention. Apparently because the ad shows a real life American soldier with a Muslim wife.
SnoreStop ”Be together”:
Is the ad controversial? Is it offensive? Fox talked about the ad on ”The Kelly File”:
One woman wrote that the mental state of her veteran husband with PTSD would be damaged by seeing the happy couple on the billboard.
If that is really true I suggest he remains safely locked up. In a nice place, with some trees, you know… But definitely locked up. There are more Muslim women walking around in America!
According to Fox, Florida and Texas have already said ”No” to the company in case they might want to show the billboards in these states.
The three people on the panel stated that they have no problem with the ad itself, but they do with the woman wearing niqaab on the billboard, as it being politicized and the face covering being suppressive, and it being a stereotyping of American Muslim women.
Megyn Kelly was upset because one of the billboards was on Time’s Square… some miles from ground zero!
Now I think the ad company is very clever, they are getting the kind of attention which normally only a huge outlay of money could procure. And I think that is why they choose to use a picture with the woman wearing a niqab, instead of a hijab on the billboards. On the ”The making off” video, you see some glimpses of the woman in different styles of hijab, pink top with white hijab, a pink hijab, purple hijab with black abaya and niqab, and in the video she is wearing a business type of suit and matching hijab. I think they went for he most severe style to shock people and get attention. They say they hope it will make people start talking about diversity. Of course, not just the product. Ahum.
The spokes person for SnoreStop ”There’s couples like these which do exist”:
The ad company’s video on ”the making of” the billboard:
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